ABC is an avenue through which to represent who we are and what we enjoy. The company is driven by the concept of pushing NZ skaters, artists, and musicians. The drive was developed through Chey's personal experiences while traveling through the USA, Europe, and Japan. He realized that the level of NZ's talent is easily on par with those who we idolized and looked to for inspiration in magazines and videos as teenagers.The company aims to support and inspire NZ youth, to challenge and believe in themselves. It's influenced by and encompasses fashion, creativity, aesthetics, art, music, and life. "It's about helping to support a culture that I have given so much to, yet which has given me so much more in return."Growing the label and selling to select locations locally and internationally we will raise the profile of the company, and those who are involved such as designers, skateboarder, artists, and musicians.
This is a company set up and run by people who have grown up with skateboarding and street culture . From the days of rocking fluro Vision Street Wear and Batman and public enemy tees, then into Bones Brigade days with army pants and Airwalk Prototypes , through Puma States, and super baggy jeans plain white tees, to DVS Keanan;s and Adidas Shell Toes, but now it's ???
This company is for those who realize it ain't what you do, it's how you do it. It's about putting passion in the detail because you care, not because a focus group advised you to.
we want you to be a part of our future...
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